How Emotions Shape My Work as a UX/UI Designer

Designing with heart.

Olha Bahaieva
6 min readJul 9, 2024


Man and women character hold a smiling circle illustration with eyes and smile
unDraw illustration

Today, I want to discuss emotions and their impact on the design process. Have you had a situation where you start the design process, and you don't have any inspiration or idea of what to do next?

You check your favorite inspirational places like Dribbble or Behance, but no inspiration comes. You realize that you don't even want to start your design workflow.

Or another situation where you had so many ideas and needed help figuring out where to start?

These situations happen because we feel the wrong emotions before work starts. It's not only inspiration but also the fact that we used to think about something more.

How Emotions Guide My Design Process

It's an emotional design, a compelling thing where we don't rely on logic but rather feelings only.

It's good to have a basic understanding of psychology to better empathize with your users.

But even if you don't have any psychology knowledge, it's not hard to put yourself into your user’s place and experience the same.

Let's get into the startup industry and imagine that we will build a new product.



Olha Bahaieva

Lead UX/UI Designer, Mentor, UXDC Founder • UX/UI Design • Get 100+ UX/UI design tools collection: