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Sr. UX/UI Designer @Toptal • Freelancer • She/her • I write about Design, Freelance & Career Growth. Get Your UX/UI Design Toolkit:

Welcome to Olha Bahaieva’s Medium page! Updated July 31st, 2021

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Hello, my name is Olha Bahaieva. I’m a senior UX/UI designer, a freelance content creator, and a public speaker. I build beautiful and user-centered products for modern businesses for over 7 years.

This article gives you a better sense of who I am and what I can do for you.

You can find more of my content on:

My Design Publication…

What trends to use for your brand in 2021

Photo by Pexels

Every brand starts with the logo. This reflects who you are. When people click on your website, they see the logo first. It’s a base for your brand book. The logo includes your corporate colors and provides style direction for your brand.

With technology developments, brands need to always be up-to-date. If you created a successful brand five years ago, it doesn’t mean you have a successful brand today.

All brands always update their identity. They start with the logo. Every year trends are changing. If you plan to update or improve your brand in 2021, you need to know…

What I’ll advise myself if I start a design career again.

An old and young woman having a conversation in the kitchen
Photo by Andrea Piacquadio from Pexels

According to Zippia statistics, UX designers are paid an average annual salary of $93,114 and start at $68,000. It’s a good motivation to consider joining a design community. A high salary was one of the reasons why I selected my profession.

Working for over eight years as a UX/UI designer, I still love my career. I have enough experience to understand every technical or psychological aspect of the design world.

I created many exciting products, collaborated with people, and got terrific opportunities for my personal growth. …

What I learned from my entrepreneurial journey.

a business woman in a luxury apartment
Photo by Andrea Piacquadio from Pexels

According to Harvard Business Review research, 44 million U.S. full-time workers are currently running various side hustles.

Having a side hustle is a dream of any corporate worker. When I was working in the office from 9 to 5, I spent many hours on other people’s projects but not my own.

On one of my working days, I thought it was enough to create dreams for others, and it was time to develop my dream.

“If you don’t build your dream someone will hire you to help build theirs.” — Tony Gaskins

I’m a creative person who designs apps and…

Teamwork isn’t as easy as you might think.

teamwork of five black people
Photo by Monstera from Pexels

When I work on a complex product, I usually collaborate with other designers. Collaboration with other creatives is inspiring because I can get into a mind of different people and learn how they would design a feature I work on.

“You can think of design collaboration as a multi-step process to conceptualize a design idea.”

— Renee Fleck in Dribbble

Inclusivity is essential for me as a designer. Working in international companies connected me with different professionals across the globe. My creativity and work include experience I got from communication with many specialists.

While it sounds fantastic when you work…

I worked hard on my side hustle, and here is what I learned.

an influencer woman drinks a coffee in front of her laptop
Photo by Andrea Piacquadio from Pexels

Being a full-time designer who started writing as a side hustle and transformed it into a major income stream, I know how hard it is to work on your side hustle. Only 4% of people get celebrity endorsements. Today when I know more or less how to work as a productive writer, I follow the advice of established freelancers to improve my work.

While most of the advice I watch on YouTube is relevant, I often find YouTubers in my niche who say that it’s easy to succeed on any side hustle. They say they almost don’t work and are…

Build your brand identity without design skills.

a man with many colors on the background and his look
Photo by Melvin Buezo from Pexels

Having a personal brand is a must-have thing for a freelancer. It allows you to build your name, stand out from the crowd and increase your income multiple times.

I work over 8 years with marketers and startups and designed many brands for my clients. This is a super exciting and interesting job. But what if you’re not a designer like me but need to create a personal brand?

“There’s substantial evidence that a strong personal brand can boost your job search and positively impact your career.”

Annette Richmond in Forbes

Starting a freelance journey is something new for…

Updates aren’t always good.

black woman is surprised and shows with a finget to the top
Photo by Andrea Piacquadio from Pexels

Design styles are changing fast. If you compare today’s product with a 10-years old, you’ll find a huge gap. Technology changes fast, and design trends reflect them in newer products.

“Changes in technology affect businesses and business activity in a major way.” — BBC

If a product is already online, it requires ongoing improvements and updates. This is a reason why designers always redesign products.

While the redesign is ongoing work, and designers adapt outdated products to new standards, users might not like the result.

People in different generations have the same habit. …

If you lost a job, here are the benefits you get.

women drinks a cup of coffee
Photo by Andrea Piacquadio from Pexels

One month ago, I lost one of my jobs. While I work on multiple projects, not each of them is for profit. It was my major income stream, and I lost it.

When first days after losing my major income stream began, I was worried that my other side projects wouldn’t be as profitable as they need to be. Thinking about paying my rent and utility bills were the only thoughts in my mind.

“People shouldn’t be afraid of losing their jobs for things that blindside them or are out of their control.”

Greg Ott in Forbes

Once I…

You don’t need to be an experienced speaker.

Photo by MART PRODUCTION from Pexels

When I wanted to become a designer, I thought that creating products would be my only job. The innovation spirit, technology development, and working with other designers seemed like a perfect combination for me.

“The business world has awoken to design principles and today, design has become a core element in innovation processes.”

Falguni Desai in Forbes

This is why I started my career path. My first design project arrived, and I started to create it. During my work, I was scared of one sudden thing my manager told me.

You’ll present your design to our client tomorrow.


Olha Bahaieva

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